Federal-Mogul’s innovative “Expert Brands” engine components strategy – which aligns the company’s leading OE-focused brands and products within a comprehensive aftermarket offering – was officially introduced during three major media events across Europe in March.
The repositioning of Federal-Mogul’s industry leading family of engine component brands is now well under way with the strategic consolidation of the company’s full-range engine solutions under four “Expert,” or “Power,” brands.
Federal-Mogul’s Ferodo® brand can add yet another impressive accomplishment to its resume: exclusive brake pad of the ultra-competitive Formula BMW racing series. The 10-race 2009 series, which runs in parallel with the FIA World Championship, is expected to attract some 70 talented young drivers – all of whom will rely on Ferodo racing pads.