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Champion® Young Racers Programme Sets Stage for Hundreds of New Victories
With more than 400 F1 victories under its belt, Federal-Mogul's Champion® brand could be excused for focusing on past accomplishments. Nevertheless, the brand is taking a decidedly forward-looking approach with an exclusive marketing programme that celebrates the accomplishments of Europe's most successful young racers.
The Champion Young Racers programme has aligned the world-renowned brand with several potential future champions of F1, World Rally and Moto GP competition. In celebrating the achievements of this select group of up-and-coming racers, Federal-Mogul anticipates that thousands of enthusiasts throughout Europe will embrace the personalities and leading-edge technologies behind every motor sport victory. The Champion brand is underscoring its commitment to these young racing legends by presenting a year-end Champion European Young Racer of the Year award.
Among the increasingly famous drivers now supported by the Champion brand are Jan Kopecky (Czech), Dani Sola (Spain), Arnaud Augoyard (France), Jeremy Van Horebeek (Motorcycle, Belgium), Maurizio Gerini (Motorcycle, Italy), Oliver Turvey (UK), and Sabine Schmitz (Germany).
"Champion has always been a forward-thinking brand, with an intense focus on its next Formula One victory or product innovation. It's only fitting, therefore, that we look ahead to the next generation of racing champions and the market's most talented and innovative professionals and enthusiasts. They are, after all, the partners who will direct our next 100 years of brand leadership," said Vincent T'Siobbel, Federal-Mogul Brand Manager, Service, Europe, Middle East and Africa.
