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Exciting New Champion® Plug Packaging Highlights Advantages of Leading Technologies
The world's best-known brand of spark plugs and glow plugs is emphasising its leading-edge technologies and OE heritage in an exciting new family of trade and retail packaging.
The Champion® brand's colorful new packaging highlights the performance advantages of each corresponding Champion plug design and communicates the newly extended product guarantees available as customers step up to a premium plug. Each package features a concise technology message designed to appeal to the installer's preference for the best overall performance and value.
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The new packaging of spark plugs highlights the various types of product, including the brands Champion Copper Plus, Multi Ground Electrode, Platinum, Ribbed Core Nose, and Iridium. The Champion range of glow plugs utilising the new packaging are Champion EcoMax, Diesel, CeraMax, SuperMax, and UltraMax. Product guarantees for Champion premium plugs now include three and four years with unlimited kilometers.
"Our new packaging combines consistent, modern, high-impact graphics with clear messages that tell Champion's impressive technology story," said Phil Berry, Federal-Mogul Product Manager, Ignition Products, Europe, Middle East and Africa. "Above all, each package reinforces the sense of confidence that, in choosing Champion, the customer is installing the best technology for that specific engine."
With more than 100 years of leadership within the original equipment and service industries, Federal-Mogul's Champion brand offers an extensive range of OE-focused designs and the latest materials and other performance enhancements. Among vehicle manufacturers that have switched to Champion plugs for their most recent models are Mercedes, Hyundai and Tata.
"Champion is viewed as a brand that embraces technology and innovation," Berry said. "OEMs value our expertise as it relates to the entire engine system."
