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New Look On the Way for Market’s No. 1 Chassis Parts Line
MOOG® steering and suspension will begin to present a colourful new face over the next year as a result of an extensive packaging redesign.
Beginning in January with steering rack gaiter kits, MOOG products will transition to an attractive new high-impact packaging theme featuring the brand’s bright yellow and blue colours. In addition to the consistent new colour scheme and use of clear, highly visible product images, the packaging will leverage the brand’s “Make it Easy. Make it MOOG®” product tagline.
Following the change on steering rack gaiter kits, MOOG wheel-end seals will become available with the new packaging toward the end of Q1. All new product groups added to the MOOG range during 2009, for example the new engine mountings and anti-roll barbush kits, will be introduced in the new look. However, the redesign for the existing LV and CV chassis products will only be implemented later.
“The bright colours and consistent graphics will present a more modern face to the customer and help increase brand recognition as the new packaging is extended across the entire product range,” said Hayley Elwen, Federal-Mogul brand manager, Steering & Braking, Europe, Middle East and Africa.
MOOG offers a full range of premium-quality replacement steering and suspension components, chassis repair kits, and wheel-end seals for light- and commercial-vehicle applications. MOOG products are engineered for fast, simple installation, problem-solving performance and long life.
