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Ferodo® Product Range Grows by Leaps and Bounds
Few, if any, friction manufacturers can match Federal-Mogul’s aggressive investment in market-leading coverage. In fact, Ferodo® brake pads have been available for more than 99% of the European car parc for the past several years, enabling distributors and repair businesses to capture more sales and service opportunities each day.
OE specification - All accessories in the box - 99% car parc coverage
A look at the results of the Ferodo brand’s 2008 new-product introduction programme shows that not only did Federal-Mogul introduce well over 100 new light-vehicle pads for popular late-model applications, but it also reinforced its coverage leadership in the commercial van category.
Among the most notable new LV applications added to the Ferodo range in 2008 were the Peugeot 4007 and 308 models, Mercedes-Benz C Class, Mini Clubman, and Ford Mondeo. Coverage of the van category also continues to lead the market, with key recent platforms such as Ford Transit, Mercedes-Benz Sprinter, Citroen Jumpy/Fiat Scudo/Peugeot Expert, and Citroen Jumper/Fiat Ducato/Peugeot Boxer now represented within the Ferodo range.
“Our growing investment in coverage is ultimately an investment in our customers’ businesses,” said Silvano Veglia, Federal-Mogul marketing director, Braking, Europe, Middle East and Africa.
“We want the repair provider to be able to win every service opportunity they encounter through quick, easy access to the best brake pads for every popular application. That’s the difference you can count on when choosing Ferodo.”
