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Ferodo® Brakes Extend OE Leadership on Latest Models
If we are judged by the company we keep, then Federal-Mogul’s Ferodo® brand is surely one of the most successful players of all time in the original equipment brakes category. A recent market analysis showed that Ferodo products are OE on an astounding eight of the top 10 best-selling European passenger vehicles. And this dominant position within the OE sector ultimately leads to first-to-market coverage and superior performance for replacement applications.
“There’s no more convincing way to demonstrate your brand’s OE pedigree than by being OE on today’s leading vehicle models,” said Silvano Veglia, Federal-Mogul marketing director, braking, Europe, Middle East and Africa. “Vehicle manufacturers rely on Ferodo to develop and deliver precisely the right friction formulations for powerful, quiet stopping that helps enhance the driving experience. Our ability to meet this challenge has driven our growth, both at the OE level and among the world’s leading brake installers.”
Vehicle models now factory-equipped with Ferodo brakes include the Volkswagen Golf, Peugeot 207, Ford Focus, Renault Clio, Opel Astra OPC, Fiat Punto, VW Polo, and Audi A4. The latest Ferodo OE wins include the new Volvo XC60, Citroen C3, and the Kia Cee’d. These recent successes highlight once again the ongoing growth of Ferodo’s OE portfolio.
