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Ferodo® Putting Workshops ‘In Control’ Through Extensive New Support Initiative
As braking systems becoming more sophisticated and consumer expectations continue to rise, it’s not surprising that many workshop professionals feel they have less control over their brake service business.
That’s where the Ferodo® brand comes in. Federal-Mogul’s braking products team is launching a customer-focused technical support initiative to help workshops take control of every brake repair opportunity. And the team has introduced a new brand theme – “You’re in Control” – to prove the point.
Following extensive customer research that showed that workshop professionals expect technical support from the manufacturers, the Ferodo initiative complements the brand’s OE technologies with an arsenal of helpful new technical materials as well as a soon-to-be-introduced Web site, www.myferodo.com.
“As a global leader in brake technology, we recognise it is our responsibility to provide the support these professionals need in order to deliver a superior brake fitment on every vehicle model,” said Hayley Elwen, Federal-Mogul brand manager, braking & chassis, Europe, Middle East and Africa. “And we’re stepping forward to answer this need.”
To build a foundation for its new customer support initiative, the Ferodo team conducted extensive research into the performance characteristics of multiple brake pad technologies. The results of these studies – which examined such characteristics as stopping distance, pedal feel and brake noise – are being communicated to workshop professionals to help ensure they have the right products for each brake repair challenge.
Among the new materials now available through the Ferodo brand are a series of detailed technical sheets that address a variety of key brake performance complaints, including noise and loss of stopping power; trouble-tracer charts identifying a broad range of brake pad and disc issues, along with associated solutions; and comprehensive, illustrated brake installation guides developed for each of several popular vehicle models.
Federal-Mogul is launching the initiative with business-building Ferodo “ControlKits” featuring a wide range of attractive and informative point-of-sale materials, technical references and consumer literature.
Ferodo OE Update: 8 Out of 10 Again
Further demonstrating the Ferodo brand’s clear strength at the OE level, global auto analyst JATO Dynamics recently released data on Europe’s 10 best-selling passenger vehicles. And for the second consecutive year, Ferodo Premier brake pads were standard equipment on eight of the top 10.
