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Conquer the Mid-Range Wiper Category With Revolutionary Champion® Easyvision™
Federal-Mogul’s Champion® brand has launched a revolutionary mid-range wiper programme that delivers highly appealing, innovative technologies and market-leading coverage with just 30 part numbers.
Easyvision™ wipers are offered in an advanced, patented flat blade design, servicing the demands of the direct replacement, and retrofit segments, as well as an innovative, high quality standard blade configuration offering excellent performance and durability.
The new Champion Easyvision product line represents a radically improved business solution for distributors and workshops that want to capture larger shares of the fastest growing wiper segment. By choosing to stock Easyvision, dealers are able to offer excellent products and high service levels to their customers with minimal outlay in terms of shelf space and inventory value.
The new blade range is highlighted in Federal-Mogul’s latest catalogue, the Champion Easyvision Master Catalog (CATCM1003).
“Federal-Mogul has literally revolutionized the OE wiper category in recent years through a variety of highly innovative technologies. Now we’re applying the same engineering excellence to our mid-range blade offering. We are confident Champion Easyvision wipers will quickly become the
benchmark for quality, performance and sales in this extremely important market segment,” said Jerry Banks, Federal-Mogul product manager, wipers, Europe, Middle East and Africa.
Champion Easyvision flat blades are available in 14 lengths – from 35 to 75 cm providing high market coverage of all seven primary wiper arm designs. The range features Federal-Mogul’s proven, OE-preferred flexor design, which ensures superior blade-to-glass contact. The exceptionally low part number requirement is made possible through a revolutionary symmetrical flexible rubber spoiler that is integrated into the blade element. This spoiler self-adjusts to changing wind speeds and permits use of each Easyvision blade on left- or right-hand applications. Federal-Mogul’s Master Connector system ensures fast, easy installation.
Champion Easyvision standard bridge-style wipers feature a high performance design that provides excellent wipe quality and long service life. The standard blade offering comprises 13 SKUs covering the full range of sizes from 29 to 65 cm lengths and features Federal-Mogul’s proven universal adaptor, pre-fitted for convenience. The new range also includes 3 specially designed plastic blades covering the most popular rear screen applications.
