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What Does ‘Expert Brand’ Mean?
Answer Found in OE Innovations
Federal-Mogul offers five “Expert brands” in the engine category – but what does this term really mean? The answer can be found in the latest original equipment engine technologies, an impressive number of which were developed by Federal-Mogul researchers and ultimately will be available within the company’s aftermarket product range.
“Because we are among the world’s leading OE manufacturers in each engine category, our aftermarket brands offer several important advantages for distributors, engine rebuilders and workshop professionals,” said Mark Whitehead, Federal-Mogul product marketing director, engine & sealing, Europe, Middle East and Africa. “When you look to the latest award-winning OE innovations, you’ll see that Federal-Mogul stands out. And these technologies will eventually become very prevalent in the aftermarket.”
Federal-Mogul in recent years has received more Automotive News PACE™ technology innovation awards – including two announced in early April – than any other supplier. This ever growing range of OE engine and sealing innovations is developed by scientists within the company’s global research network.
The company’s most recent PACE winners are:
The EcoTough®-coated piston and LKZ® oil control ring. The EcoTough coating combines the properties of low wear and low friction in a single application. It offers superior wear resistance and reduces fuel consumption by up to 0.8 percent as compared to conventional piston coatings. The coating also helps reduce CO2 emissions.
The two-piece LKZ oil control ring reduces oil consumption by up to 50 percent and friction by up to 15 percent as compared to the best conventional two-piece oil rings. Additional benefits include improved fuel economy, reduced emissions and longer oil life.
Federal-Mogul also had two technologies selected as PACE finalists this year: IROX™ Polymer Overlay, a coated engine bearing shell that helps reduce fuel consumption and CO2 emissions; and K16™ Bonded Unipiston®, a single-piece bonded, sealed hydraulic clutch piston featuring an innovative elastomer compound the does not require oven curing.
“Within the next decade, potentially millions of engines and transmissions featuring these technologies will enter the aftermarket repair cycle,” Whitehead said. “And when they do, distributors and other customers who carry Federal-Mogul’s Expert brands will have a significant advantage over their competitors. In essence, our Expert brands help make every customer a true expert in the engine marketplace.”
