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Formula BMW Circuit Turns to Ferodo® For Championship Braking Performance
Federal-Mogul’s Ferodo® brand can add yet another impressive accomplishment to its resume: exclusive brake pad of the ultra-competitive Formula BMW racing series. The 10-race 2009 series, which runs in parallel with the FIA World Championship, is expected to attract some 70 talented young drivers – all of whom will rely on Ferodo racing pads.
“Formula BMW racing is rightly considered the leading proving ground for the next generation of Formula 1 drivers,” said Sergio Bonfanti, Federal-Mogul managing director, Special Braking Products, Europe, Middle East and Africa. “The choice of Ferodo racing pads for this series speaks volumes about the respect these up-and-coming drivers and teams have for Ferodo technologies. They wanted the very best pad available and we delivered.”
Ferodo’s top-of-the-line racing pads are based on Siloxanes ceramic technology that helps prevent decomposition at extreme temperatures and ensures consistent, reliable performance throughout their operating life. Each pad is formulated to provide a high coefficient of friction at all speeds and temperatures, as well as high initial bite, excellent control, low off-brake drag and excellent release.
Of course, the Ferodo brand’s accomplishments extend well beyond racing. For more than 100 years, Ferodo products have been the leading choice of automotive service professionals and car enthusiasts throughout Europe. Moreover, the rapidly growing range of Ferodo commercial vehicle brake products is helping fleets and vehicle operators increase productivity and bottom-line performance.
