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Ferodo®, Champion®, Necto® Brands Leading the Way in Major Motorsport Series
Whether in commercial trucks negotiating the brutal terrain of South America, Skoda Fabia S2000’s fighting for rally championships or high-powered Porsche and Ferrari models navigating the world’s toughest racing circuits, Federal-Mogul’s Ferodo®, Champion® and Necto® brands can be seen among the leaders in each of several major 2010 racing events.
Ferodo brakes once again played a major role in the world-renowned Dakar Rally, which in recent years has been run between Argentina and Chile. Ferodo linings were the exclusive choice of Tatra trucks in the T4 truck class. The Ferodo brand was back on display as a major sponsor of June’s Formula Abarth Spa Euro Race at the Circuit de Spa-Francorchamps in Belgium and a leading competitor in the Renault Clio Cup series. Not to mention motorcycle racing, where Ferodo brake pads have continued to be the preferred choice of multiple riders in the challenging World Superbike Championship.
Champion is supporting Jan Kopecky, one of the leaders of the IRC (Intercontinental Rally Challenge). Kopecky is a Czech rally driver who won the 15-stage Rally Islas Canarias.
And Federal-Mogul’s Necto brand has been a leading participant and sponsor in the popular Spanish GT Championship run throughout Spain and Portugal.
“Our motorsport participation is carefully aligned with the marketing strategies of each or our major brands and product lines,” said Olivier Legrand, Federal-Mogul marketing director, Europe, Middle East and Africa. “In each case, it’s more than simply a matter of putting our brand on the vehicle, race or series – we are the technology of choice of the
leading competitors.”
