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Payen® Sealing Brand Takes Center Stage As Federal-Mogul’s Fifth ‘Expert Brand’
The widely respected Payen® brand of OE-quality sealing components will become an even more important asset to distributors, engine rebuilders and workshops over the next several months as it becomes Federal-Mogul’s fifth “Expert Brand.”
As Federal-Mogul’s Expert Brand in the sealing category, the Payen brand will cover all gaskets, gasket kits, oil seals and cylinder headbolts for virtually any LV application. In conjunction with this transition, the Goetze range of gaskets will become a niche offering serving the specialized requirements of several premium German applications.
“Some customers might not realize that Payen and Goetze products are manufactured by the same global OE and Aftermarket supplier and in the same facilities. In fact, the components within a Payen package feature identical materials and designs as those currently sold under the Goetze brand,” said Mark Whitehead, Federal-Mogul product marketing director, engine & sealing products, Europe, Middle East and Africa.
Whitehead noted that the sealing brand realignment will provide distributors and their customers with a significantly broader and deeper product range while eliminating unnecessary overlap. In addition to increased coverage, the repositioning will enable Federal-Mogul to accelerate new-product introductions for late-model applications, increase fill rates, and enhance cataloguing.
Several of these benefits can already be seen in the new, 2011-2012 Payen Master Catalogue (CATPA1001), which features more than 6,300 sealing SKUs for approximately 12,700 applications. Over 600 of these references are new to the Payen range, and include 104 additional cylinder head gaskets, 134 new head sets, 43 full sets and 41 conversion sets. And unlike some supplier catalogues, every part listed in the Payen catalogue is a normally stocked item.
To assist customers throughout the brand transition, each Goetze brand equivalent is listed directly below the Payen part number. The new catalogue also includes a helpful Goetze-to-Payen interchange guide.
“The Payen brand is now positioned to provide the industry’s best sealing coverage, the best selection of OE-quality designs and technologies, and the best total package of cataloguing, technical services and marketing support,” said Andrus Rikkas, Federal-Mogul brand manager, engine & sealing, Europe, Middle East and Africa.
