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Wagner® Brake Pads Attractive New Option for Price-Conscious Customers
The most popular brake brand in North America is now available throughout Europe, providing workshops with a competitively priced alternative for millions of customers.
New Wagner® brake pads from Federal-Mogul combine one of the world’s most trusted brands with a variety of effective, proven friction formulations and designs for a broad range of vehicle models. The new Wagner pad range covers approximately 96 percent of the European car parc.
Research Drives Enhanced Offering
A recent market analysis conducted by the Federal-Mogul braking team showed three clearly defined segments within the friction market: premium, or OE-quality; mid-range products for quality-conscious consumers who have budgetary concerns; and entry-level products. To ensure Federal-Mogul customers can service the entire market, the team completed a broad realignment of its light-vehicle braking brands.
The Ferodo® brand, with its full range of products, remains well positioned as the company’s premium, OE-quality range – with Ferodo Premier and Ferodo Thermoquiet as premium and niche sub-brands.
Wagner has been introduced to service those customers who are conscious of repair costs but unwilling to compromise on safety and brake quality.
“By relying on Ferodo and Wagner brake pads, workshops now have truly world-class friction options at every price point,” said Silvano Veglia, Federal-Mogul product marketing director, braking, Europe, Middle East and Africa.
Each Wagner pad is engineered to deliver strong fade resistance and pedal feel under a full range of driving conditions. These R90-approved pads are equipped with fine-blanked backing plates that ensure improved shaping and an optimal pad-to-caliper interface. This characteristic helps provide low brake noise combined with excellent stopping power and long pad life.
“There are some customers who are simply not going to want a premium pad, but that doesn’t mean the workshop should take a risk on a product that could lead to severe braking issues and shorter service life,” Veglia said. “Federal-Mogul has stepped up to help make sure our business partners have a quality brake pad for every vehicle and budget.”
Solely manufactured in the Federal-Mogul friction factories responsible for Original Equipment product manufacturing, Wagner brakes receive the benefit of ISO-certified facilities with top manufacturing processes and quality control. Wagner clearly offers a solution to thousands of workshops and car-owners looking for a reliable brake pad at an affordable price.
